Google doesn’t stop innovating their google search, and there where others try to follow, Google is not only 1 step ahead, but 10 steps ahead of time. Their latest innovation, which actually may already maintain place for a year or longer, can be found inside the patent: “Information Retrieval Based upon Historical Data. ” The abstract of the patent is: “A system identifies any document and obtains a number types of history data linked to the document. The system may generate a score for that document based, at least in part, on the one or more types of history data”. This article has the goal to offer a implified representation on this patent + contains recommendations to what would be the best SEO ways to obtain high rankings, with a specific consentrate on links. This article is the opinion with the writer and following recommendation in this posting is done at your personal risk. Google’s search results are already increasingly difficult to explain and several theories have been developed on what’s going on. Most popular is the “sand box” theory, which says that a fresh site is put in the virtual sand box possesses to wait until it’s got aged before obtaining substantial rankings. This patent has some excellent information that could explain this phenomenon. Information Retrieval – The details that this invention of Google is claimed to retrieve in line with the historical data are: Age/Time, Change, and Trends.
A score is calculated in line with the above 3 factors which will then, at least partially, be used to status the selected pages.
Historical Data – The patent describes a huge amount of historical data. The following is a synopsis of most items for which historical data can always be measured:
Pages/sites, Links, Anchor Texts, Content, Query, Traffic, Ranking, User, and Domain.
Ranking Based On Facts Retrieved From Historical Files – The patent describes in lots of detail how selected pages are ranked based on the information retrieved from historic data. This chapter will describe the basic logic applied.
Age/Time – Of all historical data to start dating ? of inception is utilized to determine 4 important beliefs: Age, Average Age, Date, and Average Date.
These factors can become determined for pages, links, anchor text, content, topics, queries, etc. Comparing the age or date of an page to the average from the site for example tells the internet search engine if this information is actually relatively new or older. Comparing the average age or date of your page to the average age or date of most pages selected for a query (keyword) tells the google search if the page will be relatively new or older. This information can provide to rank the selected pages. Comparing to an regular has the advantage there’s no preset base regarding rules that determine the rankings of any page. For one query half a year may be considered fresh (product descriptions by way of example) while for a different page 6 days could possibly be considered old (news items by way of example). It all depends about the average age. This same logic applies to links. In order to figure out how popular a page or site is, the average age of back links tells the search results if the popularity from the page is recent or perhaps not. It makes sense when most back links happen to be obtained 4 years ago and this hardly anybody has been interested to connection to this page/site since next, that the page just isn’t as popular as the current back links would propose. The patent goes even so far as determining age factors pertaining to anchor texts of links.
Change – Information changes with time. Opinions change, knowledge changes, popularity changes, etc. Like mentioned before, a page that was popular 4 years ago, may be totally overlooked now, but still have nearly all of its backlinks that were obtained if your page actually was popular. However, if this page all the sudden becomes popular once again, and new back links start arriving, the average age with the backlinks will remain excessive. This will prevent the actual page of ranking substantial. Detecting changes is crucial to give old information the chance to rank high again. Consequently, the lack of change could be a reason to lower the rank of a page.
Trends – Even however comparing to averages is a sensible way to get information about taste, it fails to recognize smaller events such as a sudden increase in popularity of any page. Though detecting changes do assist with recognize smaller events, more information can become obtained by detecting tendencies. Sudden increases of popularity could be caused by seasonal activities like Christmas or the particular Super Bowl. For this reason the google search will try to establish trends within pages inbound links, anchor text, content, topics, queries, etc. Detecting trends makes the idea possible to rank pages higher that could not be ranked high with all the standard ranking methods or even with comparing to average ages or dates. Google has recognized here an important fact of information: Relevance and importance involving information is (con)temporary.
Detecting Spam Using Famous Data – Having lots of historical data available can be used to detect search engine junk e-mail. Unexpected events that get lucky and a site almost always is an indication of spam. Obviously a strong improvement of just one single factor would not be described as a direct indication of junk mail, generally multiple factors tend to be showing strange behavior whenever a site is using spam to enhance rankings. It would not take Google’s interest to penalize an affiliate site for advertising. However, excessive advertising in sites/pages which have been totally unrelated will not do your blog any good.
Recommendations – Nothing changed in regards to links. This patent pretty much confirms might know about at www.textlinkbrokers.com already knew and have absolutely been explaining to our customers also. The following recommendations can be helpful:
Keep links related – Related links matter, unrelated links can be regarded as spam.
Build links on a consistent moderate bases – Because the patent describes, the average age of your backlinks shouldn’t be too high. It is therefore wise to continue adding backlinks to secure a fair average age of your backlinks. How many you need to add over time is dependent upon your market.
Be better than the typical – Very important will be better than the normal, but don’t overdo the idea. It would be costly and unnecessary.
Focus on seasonal events – A great way to increase the success of this website is to setup text link campaigns regarding seasonal events. Start your advertising campaign two to three months before the actual event to offer Google the time to find the links and update your site’s information with it. After the event capable let these links go again.
Spread links over several sites (unique backlinks) – An important factor is the volume of unique websites in ones backlinks. Google seems to put a solid emphasis on this issue.